Welcome back to the SCTF blog. I hope you’ve had a wonderful winter season filled with holiday joy, community and warmth!
Have you ever heard the phrase, “New year, new me” or, “New year, new you?” (Hint: you may have also seen it as #NewYearNewMe). To usher in the New Year I have a special challenge for you: create a personal brand. (Click here if you missed out on my last challenge).
A brand is a sort of reputation or identity. It encompasses the many things people associate with a brand name. For example Nike may evoke images of sports, strength, quality, competition or “Just do it.”
A personal brand is the same thing except for individual people instead of companies or groups. This is described using what I'll call a personal brand statement. I brainstormed a few things you can include in your statement:
I’m so glad you’ve landed on our website so I can tell you all about our new Community Boxing Program. Thanks for being here!
We’ve talked before about how the SCTF offers a variety of pro-social activities to youth. Pro-social activities are positive pastimes keeping youth busy while also helping them grow/thrive.
Our Coordinator has been working diligently developing our newest pro-social offering: a community boxing program.